Creating the story (the big idea)

What’s your big idea? What will your restaurant or bar be famous for? What will reviewers, critics, customers be talking about when you open? Everyone loves a story – what’s it all about?

From an elevator pitch –
‘It’s curry in a hurry, with signature cocktails’,
‘All day gastro bar serving breakfast, lunch and supper’,
‘Hong Kong street food with beer on tap’,
‘Dirty French food with considered, interesting wines’
To a finish statement that will fit out every crevice and creative angle of the story.

What will you be famous for?